Data Hygiene and Integration
WHY DATA HYGIENE AND INTEGRATION?
CRM Marketing Managers, Data Analysts, and Advertising Operations staff routinely have to manipulate data files using common file management utilities in order to get the data formatted in a manner that is appropriate for analysis or integration. The inclusion of the functions under the Tools tab supports both online and offline file manipulation.
WHAT YOU GET
IMPROVED DATA ACCURACY
Having current and accurate address data is important to the maintenance of any CRM platform or marketing database. Access to the CASS address function and the NCOA – National Change of Address - are common postal standardization tools. Users can upload postal files, and the files will be standardized and corrected. Cost of CASS and NCOA are quoted on volume based on a cost per thousand records processed.
TOOLS TO STREAMLINE YOUR DATA MANAGEMENT
Database administrators, Analysts and Ad Operations staff now have access to over a dozen packaged tools that include file deduplication, sorting, sampling and suppression. The data and file management tools are FREE to the user.
IP File Formatting
Match Code Append
Postal File Formatting
Reverse Phone Append*
* Tools that require a Fee for 3rd Party Data Processing