Data Hygiene and Integration

WHY DATA HYGIENE AND INTEGRATION?

CRM Marketing Managers, Data Analysts, and Advertising Operations staff routinely have to manipulate data files using common file management utilities in order to get the data formatted in a manner that is appropriate for analysis or integration. The inclusion of the functions under the Tools tab supports both online and offline file manipulation.

 

WHAT YOU GET

 

IMPROVED DATA ACCURACY

Having current and accurate address data is important to the maintenance of any CRM platform or marketing database. Access to the CASS address function and the NCOA – National Change of Address - are common postal standardization tools. Users can upload postal files, and the files will be standardized and corrected. Cost of CASS and NCOA are quoted on volume based on a cost per thousand records processed.

 

TOOLS TO STREAMLINE YOUR DATA MANAGEMENT

Database administrators, Analysts and Ad Operations staff now have access to over a dozen packaged tools that include file deduplication, sorting, sampling and suppression. The data and file management tools are FREE to the user.

 

AVAILABLE TOOLS

 

Add Decile

CASS Certify*

Concatenate Addresses

Count

De-duplicate

IP File Formatting

Match Code Append

NCOA*

Nth Sampling

Phone Append*

Postal File Formatting

Reverse Phone Append*

Random Sampling

Sort

Split

Suppress

Zip Count

Zip Select

 

* Tools that require a Fee for 3rd Party Data Processing