Features FAQ
Profile Your Customers
What is Profiling?
Evaluate Your Customer Registrations, Sign-Up, Web Site or Shopping Cart Visitors, or Build & Compare Your Own Online Audience is easy. It doesn’t matter whether you are loading up the customer’s postal address or IP Address from the log file – Profiling is Nearly Instantaneous – AND FREE.
What Do You Get?
REACH STATISTICS
Actual Audience Population Counts including Households, Individuals, Device Types, and Geographic footprint.
DEMOGRAPHICS
Access to Affluence, Life Style, Property Type, Ethnicity, Auto, Voting History.
PERSONALIZATION
Upload your own logo or that of your customer to generate personalize RFP responses or sales pitches.
INDEXED COMPARISONS
Demographics are compared to the comparable geographic audience online or offline to identify trends.
Generate Audience On-Demands
What is Audience Building?
Using the Geo and Demographic Selection Tools or by Uploading a Customer List allows you to create a custom ONLINE audience with Smart Zones. Each audience will provide 100% Reach, qualified by multiple data variables and can be targeted to a device.
What Do You Get:
VERIFIED REACH
Each Audience is defined by as a real population of people and devices including Households, Device Types, and Geographic footprint.
DEMOGRAPHICS
Select from over 500 demographic fields to build an audience that is qualified across multiple criteria.
LOOK-ALIKE MODELS
Take the guess work out of audience building load examples of who you want to target and the Semcasting Marketing Appliance does the work for you.
LINK TO AD EXCHANGES
Audiences, once created can be automatically posted to an Ad Exchange or Ad Network that support Smart Zones.
Append Data to your CRM File
Why Data Append?
Organizations with CRM Platforms and Customer Databases often want to know their customers better. The Semcasting Marketing Appliance allows the company to append over 500 demographic, life style, affluence, and ownership variables to internal Customer & Lead files for in-depth analysis. The appliance sits in the cloud, but also sits adjacent to your in-house data store so access is on-demand – exactly when you need it.
What Do You Get?
INDUSTRY LEADING DATA
Semcasting data is currently licensed and resold to leading data compilers and to Fortune 500 consumer Financial, Retail, Travel and Entertainment organizations.
ON-DEMAND ACCESS
No more months of waiting for data access or expensive processing charges. Manage it yourself. Get the data when you need it.
PAY ONLY FOR WHAT YOU USE
With the Semcasting Marketing Appliance data append charges can be managed by the record or by the month. No Processing Charges. Costs for data appends is typically a fraction of what it can cost for the exact same data. Call or email us for details.
Onboarding
What is Onboarding?
Onboarding is a cross-referencing tool that converts offline addresses into online inventory, or online IP Addresses from website log files into postal addresses. CRM Platform managers, Ad-Tech companies, and direct marketers can now link online and offline touch points from registered customers, prospect mailing lists, email lists, and to website visitors. Smart Zones provides the universal key by mapping between the end-point destinations of offline and online targets using an algorithm for matching geographic and demographic reference points.
What Do You Get?
CONVERT WEBSITE LOG FILES to POSTAL ADDRESSES
The match of an IP Address from log file and the postal address is a one to many match. Each log file IP Address is matched to the Smart Zone to which it is part. A multi-dimensional profile of the demographic attributes of each Smart Zone produces a score. The combination of geographic locations and a proprietary scoring algorithm is used to make a match and the zip+9 household addresses are returned.
CONVERT CUSTOMER POSTAL ADDRESSES into a SMART ZONE ONLINE DESTINATION
Converting a postal address into a Smart Zone provides a one to many match. Each postal address will match to its Smart Zone which is categorized by User Type. Onboarding supports consumers at the household level and the Home user types. Depending on population density, each household will map to an average of 15-20 IP ADDRESSES in each Smart Zone that provides services to a neighborhood.
PRIVACY
On the surface the linking online and offline information could represent a privacy concern. Steps have been taken in the Semcasting Marketing Appliance and in Smart Zones to guarantee that no personally identifiable information is linked or shared. The Fair Credit Reporting Act of 1973 has been used as a precedent. Only aggregated and averaged values for publically available demographics, and only Zip+4 level Smart Zone locations are used to make an onboarding match. There is no ability to reverse engineer onboarding to an individual or household level, and no cookies, tracking or any other form of tagging is used.
Data Hygiene and Integration
Why Data Hygiene and Integration?
CRM Marketing Managers, Data Analysts, and Advertising Operations staff routinely have to manipulate data files using common file management utilities in order to get the data formatted in a manner that is appropriate for analysis or integration. The inclusion of the functions under the Tools tab supports both online and offline file manipulation.
What Do You Get?
IMPROVED DATA ACCURACY
Having current and accurate address data is important to the maintenance of any CRM platform or marketing database. Access to the CASS address function and the NCOA – National Change of Address are common postal standardization tools. Users can upload postal files and the files will be standardized and corrected. Cost of CASS and NCOA are quoted on volume based on a cost per thousand records processed.
TOOLS TO STREAMLINE YOUR DATA MANAGEMENT
Database administrators, Analysts and Ad Operations staff now have access to over a dozen packaged tools that include file De-duplication, Sorting, Sampling and Suppression. The data and file management tools are FREE to the user.