Record Summary

Total Number of Uploaded Records: Count of the total number of postal, zip code or IP addresses uploaded into the system.
Matched Records: Total records that matched either the Semcasting IP Address file.
Matched Percentage: Matched records in a percentage. Low match rates may be caused by duplicate or formatting issues.
Population: Total population within the unique zip codes contained in the uploaded file.

Coverage

Unique Zipcodes: Number of unique zip codes that are contained in the uploaded file.
Unique Cities: Number of unique cities that are contained in the uploaded file.
Unique States: Number of unique states that are contained in the uploaded file.
Unique Zones: Number of unique IP Zones mapped to the uploaded file.
Unique IPs: Number of unique IP Addresses mapped to the uploaded file.

User Type
Each IP Address has a primary designation of Home, Business, Education, Government, or Wireless User. Some IP Addresses may fall in mixed IP Zones, such as business and homes in the same Zone, and they are not matched to a User Type. Numbers reflect the percentage of matched records from the uploaded file and the number of Zones that are targetable in each user type category.

Businesses: IP Addresses for all business types and sizes.
Home: IP Addresses for both single and multi-family homes.
Education: IP Addresses for both primary and higher education institutions.
Government: A branches of the Military along with all Government institutions.
Wireless: IP Addresses for wireless hotspots and wireless network providers.

Location
The U.S. Census Bureau has designated certain locations as Urban, Suburban and Rural. Numbers reflect the percentage of matched records from the uploaded file and the number of Zones that are targetable in each location category.