WHAT IS AUDIENCE BUILDING?
By using geography and demographic selection tools or by uploading a customer list, create a custom ONLINE audience with Smart Zones. Each audience qualified by multiple data variables will provide 100% Reach and can be targeted to a device - PC, tablet or mobile.
WHAT YOU GET:
Each Audience is defined by the actual population of people and devices including Households, Device Types, and Geographic footprint.
Select from over 500 demographic fields to build an audience that is qualified across multiple criteria.
LOOK ALIKE MODELS
Take the guess work out of audience building. Upload a sample or full file of known targets and Semcasting Marketing Appliance does the work by auto-generating a look alike audience.
LINK TO AD EXCHANGES
Once created, audiences can be automatically posted to an Ad Exchange or Ad Network that support Smart Zones.